INTRODUCTION

Navigating the University of Oklahoma’s campus bus system can be a confusing and frustrating experience for both students and visitors. With unclear signage, no real-time updates, and limited accessibility, delays and uncertainty have become the norm rather than the exception. This project explores how design can bridge the gap between users and the transit system, transforming a disjointed journey into one that’s intuitive, reliable, and inclusive.

CHALLENGE

The primary challenge was to reimagine OU’s transit system into a user-centered experience that prioritizes clarity, accessibility, and real-time functionality. The solution needed to provide accurate, up-to-the-minute bus tracking, simplified route information, and intuitive wayfinding tools that support the diverse needs of the campus community—whether they’re navigating for the first time or commuting daily.